Retire from the bedtime fight.
A chewable, toddler-led toothbrush inspired by the miswak. They do the brushing. You do the cheering.
63 families already waiting
No spam. One email when there’s something real to share.
Tonight’s main event.
The toddler
- Weight class
- About 26 lb of refusal
- Signature move
- The clamp-jaw
- Record
- Undefeated
Your toothbrush
- Weight class
- Hard plastic, no grip
- Signature move
- Getting spat out
- Record
- 0 wins, nightly losses
1 in 4 children aged 2 to 5 has already had a cavity.3 So we stopped asking toddlers to lose, and built something they’d win with.
What Twigglies stands for
Toddler-led.
They grab it. They chew it. You stop holding them down.
Rooted in the miswak.
Inspired by a twig people have cleaned teeth with for well over a thousand years.1
Grown with care.
Made with respect for the families across the Arab world who kept the tradition alive.
A raccoon in their corner.
A raccoon head to grab onto. Bumpy rings that give small fists something to hold. A short bristle tip at the other end.
- Raccoon head
- Bumpy grip
- Bristle tip
Concept render. Final design may change.
Older than the toothbrush.
The miswak, a twig from the Salvadora persica tree, is still used every day across the Middle East, Africa and South Asia.1 In a controlled study, chewing sticks removed plaque at least as well as toothbrushing.2 We borrowed the idea, and made it safe for small mouths.
Read our storyHelp shape Twigglies.
Have a child aged 1 to 4? Join a 60-minute video chat with other parents about bedtime brushing. We’ll send you a $100 Amazon gift card for your time.
Get in their corner.
Join the families waiting for Twigglies, and be first to hear when it’s ready.
63 families already waiting
Parents ask.
What age is it for?
Ages 1 to 4. That’s when brushing is newest, mouths are smallest, and bedtime fights are most common.
Does it replace a toothbrush?
That’s the question we’re testing with parents right now. Until we have an answer, keep your child’s usual routine and follow your pediatric dentist’s advice.
What is it made of?
We’re designing it in food-grade silicone. Final materials will be confirmed and published before anything ships.
Do we still use toothpaste?
We’re designing it to work with or without paste. Follow your dentist’s guidance on fluoride for your child’s age.
Can my child use it on their own?
Use it with an adult nearby, like any oral care product for toddlers.
How do I clean it?
It’s being designed to rinse clean easily. Full care instructions will come with the final product.
How much will it cost, and when can I get one?
Price and launch date aren’t set yet. Join the waitlist and you’ll hear first.
Sources
- Haque MM, Alsareii SA. A review of the therapeutic effects of using miswak (Salvadora persica) on oral health. Saudi Medical Journal. 2015;36(5):530–543. doi:10.15537/smj.2015.5.10785
- Al-Otaibi M, et al. Comparative effect of chewing sticks and toothbrushing on plaque removal and gingival health. Oral Health & Preventive Dentistry. 2003;1(4):301–307.
- Dye BA, Thornton-Evans G, Li X, Iafolla TJ. Dental caries and sealant prevalence in children and adolescents in the United States, 2011–2012. NCHS Data Brief No. 191. 2015.