Five thousand years of chewing.
Around 3500 BC
In Babylon, people chewed the end of a twig until its fibers separated, then used it to clean their teeth.1
7th century
The Prophet Muhammad recommended the miswak, and it became part of daily practice across the Muslim world.1
Today
Millions of people across Africa, South America, the Middle East and Asia still clean their teeth with a miswak.1
Next
Twigglies: the same idea, made safe and fun for toddlers.
Why we started Twigglies.
It started with a two-year-old in our family who would not let a toothbrush anywhere near her mouth. Every night ended in tears, usually hers and sometimes ours.
Around the same time, we learned about the miswak. The more we read, the more we were struck by how a simple twig, chewed until its end frays into bristles, has kept teeth clean for thousands of years.1
We also noticed a gap. There are teethers for babies and toothbrushes for big kids, but almost nothing made for the toddler years in between. So we set out to build that bridge: something toddlers actually want to chew, designed to help clean their teeth while they do.
Honoring where it comes from.
The Salvadora persica tree is native to the Arabian Peninsula and neighboring regions.1For generations, families across the Arab world have passed down the habit of cleaning their teeth with its twigs. Twigglies wouldn’t exist without that tradition, and we want to tell its story with care and respect.
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Sources
- Haque MM, Alsareii SA. A review of the therapeutic effects of using miswak (Salvadora persica) on oral health. Saudi Medical Journal. 2015;36(5):530–543. doi:10.15537/smj.2015.5.10785
- Al-Otaibi M, et al. Comparative effect of chewing sticks and toothbrushing on plaque removal and gingival health. Oral Health & Preventive Dentistry. 2003;1(4):301–307.